Standox, one of the three premium global refinish brands of Axalta Coating Systems, celebrates its 60-year anniversary in 2015. To mark this occasion, the automotive refinish brand has created an anniversary website www.standox.com/60. Designed predominantly for European, Middle Eastern and African markets but of interest outside of those regions, the site illustrates in an entertaining and informative way important innovations that have made Standox one of the world’s most renowned premium refinish brands. The milestones are examples of the made in Germany, high-quality Standox standards. Today, professional refinishers in more than 80 countries around the world put their trust in the advanced products and innovative technologies from the brand, which is based in Wuppertal, Germany.

The Standox success story began in Europe 60 years ago. In 1955, paint manufacturer Herberts introduced a selection of automotive refinish paints with the name Standox. The name derived from the words Standöl (stand oil – a raw material for the paint production) and oxidative (drying). The new paint quickly became popular and Herberts developed it further into a complete automotive refinish paint system.

Over the years and decades that followed its introduction, Standox provided its customers with important new innovations, for example, the metallic two-coat finish (1968), the blending technique (1973) or One Visit Application (1992). In the 1990s, Standox made a breakthrough in the area of environmentally responsible waterborne basecoat systems with Standohyd and, in 2010, with the introduction of Standoblue. These two basecoat systems are today the latest generation refinish systems that are used by thousands of refinishers on a daily basis. But the innovations are not limited exclusively to technology. The reputation Standox has as a global premium brand is also due to its comprehensive services such as training programs and the expert consultancy it provides for many areas of body shop management.

On its anniversary website, www.standox.com/60, Standox will, over the course of 2015, post twelve stories about innovation that will show the global development of the brand over the last the six decades. The different eras will be illustrated with photos, posters, image galleries and videos about Standox, and also about topics and news that were relevant at the time, bringing the whole brand story to life.